Prototyping for the Planet

Samuel Huber

About the Talk

80% of future emissions are already designated in the design phase. As designers, we must evolve our practices to not only create value for humans but also for the planet we live on. But how can you empower your organization to turn abstract strategic goals into lived practice at the product level? We need to move from egoism to ecosystems. In this talk, we explore how planet centric design enables people of all kinds to recalibrate the way they work to foreground stakeholders that have been previously underserved. We discuss how prototyping provides a shared language that can help us to solve wicked problems like climate change. Along with the four defining movements of planet centric design, we discover how we can get our own organizations to take an active role in the sustainability transformation.

About the Speaker

Samuel Huber is on a mission to push Planet Centric Design to organizations of all kinds in his role as Strategy Director at Goodpatch, a global design firm that operates between Tokyo and Berlin. He has just completed a Ph.D. on the topic of strategizing as prototyping at the University of St. Gallen’s RISE Management Innovation Lab and continues to explore the interface of research and practice.

His fascination for wicked problems and curiosity for uncertain situations have provided him with a variety of experiences: He has been a founding member of UBS Y, the future think tank of the world’s biggest wealth manager, worked long nights in a New York art gallery, and focused on development economics with Biovision. Now, he enjoys his work in interdisciplinary teams to conceptualize and develop anything from compression stockings to circular building technology platforms. Previously, his studies in sociology, economy, management, and design led him to the Universities of Zurich, St. Gallen, and all the way to Stanford and Keio in Tokyo.